The Eight Biggest Media Moments of 2012 – #8: The Media Survival Guide

Last month I did an Academic Symposium at the college where I work. The subject was the eight biggest media moments of 2012, and my goal was to cover things that might have gone unnoticed by people who don’t follow the media for a living. Many of the things the communications industry gets up to behind the scenes have a strong influence on our daily lives as consumers. I decided to do the events in chronological order, which I admit led me to lead off with the most self-serving item on the list.

In January 8sails officially released the Media Survival Guide. I wrote the bulk of the text while on sabbatical in the fall of 2011, and in the spring the guide underwent a largely successful “beta test.” In the summer I added a downloadable PDF and a Kindle edition. In the future I hope to release it as an iBook and on the web in a format customized for mobile devices.

Based on the “bite-sized learning” model, the guide is designed for easy reading in smaller chunks, customized for students who need to study in short bursts between other activities (such as during a break at work). If a particular topic happens to pique the reader’s interest, she can delve further by exploring the links at the bottom of each page.

Amazon makes me charge 99 cents for the Kindle version, but everything else is available free of charge, a considerable savings over the $80 or so the textbook publisher charged for the textbook I used to use for my Intro to Mass Comm class. And that’s the real importance here. In the old publishing world, creating a textbook was a costly proposition requiring students to pay the substantial costs of production. Now content is key and distribution is free (or near enough to free that publication costs don’t have to be passed along to those least able to pay them).

I’m not ready to proclaim “behold the future of textbook publishing” just yet. Too many people (professors and publishers alike) are still making too much money for this new approach to learning to instantly catch on. But at least now such a thing is possible.