Back when I was a youth, dentists supplied little pink pills called “disclosing tablets.” After kids brushed their teeth, they could dissolve these things in their mouths, producing a bright pink stain on any spot the brush missed.
Fast forward to last year. Mental Floss magazine changed hands, and the new corporate owners naturally made some changes. And naturally some were better than others. The switch came at a bad time for me, because as a reader I’d reached the end-of-the-honeymoon point where I’d stopped reading it cover to cover anyway.
So I find myself wondering if the time has come to part company with this publication. To get a little longitudinal perspective, I’m going to write a “disclosing tablet” Floss critique each time I finish a new issue.
Starting now, with Volume 11, Issue 2, March-April 2012.
Clean spots
The Greatest Greeting Card of All Time – A few brief paragraphs about the Pansy Card, which has outsold every other card ever printed.
Visa: An Underdog Story – What a pleasure it was to read about the rat bastards at Bank of America taking a multi-million-dollar loss. Too bad the tale has a “happy ending.”
101 Masterpieces: City Lights – This entry wasn’t quite as good as some of the other installments in the 101 series. Still, I do love Chaplin in general and this movie in particular.
Going Viral – I’ve been in the computer business long enough to remember the first legends about Brain, the world’s first computer virus. So it was kinda cool to learn the real details.
The Oldest Living Things on the Planet – Because trees rule, especially impossibly ancient ones.
Arbitrary Throwdown: The Architecture Edition – Too clever for its own good, but the ancient vs. new comparisons were interesting enough.
Pink spots
Poker Lingo Worth Knowing – Is there such a thing? If so, it isn’t to be found in this quartet. Everyone already knows about Wild Bill’s legendary, fatal eights and aces. And is a pair of fives really known as a “Sammy Hagar” by anyone other than those sad individuals who self-identify as Sammy Hagar fans?
The Unauthorized Biography of the Easter Bunny – This is an example of one of the new ownership’s less attractive practices: working too hard to make stories clever. A straight presentation of Easter Bunny trivia would have been more readable than this working-it-too-hard “celebrity tell-all.”
Science on the Rocks – Maybe this was just a matter of taste, as I don’t personally give much of a crap about either molecular gastronomy or cocktails.
Hard-Drinking Hamsters – Always nice to know what inventive new ways scientists have found to mistreat animals.
A.J. Jacobs Is Your New Personal Trainer – No he isn’t.
The Fix: $100 and a Box – Journalist Jonah Lehrer assembles a “creativity kit” that apparently includes a DVD of Robin Williams Live on Broadway. Maybe if you gathered your friends together and used it as inspiration for a contest to come up with the most creative way for Robin Williams to die. Extra bonus for anything especially painful and lingering.
The Quiz – These have sucked consistently since the format change. The magazine’s online offerings are way better in this department.
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