In the fine tradition of lists of eight, here’s an octet of the best ads from this year’s Super Bowl:
1. The screaming ad for Bridgestone Tires. I’m a sucker for cute animals. And hey folks, we all hate it when squirrels run out in the street in front of us, am I right? Despite the obvious “borrowing” from an insurance ad that ran a year or two earlier, this one had some charm.
2 through 7: Nothing. This had to have been the worst crop of ads ever.
I guess a few of them were bush-leagues cute. The cavemen and their wheel were sorta clever, though maybe it was just such a relief to see cavemen not selling Geico that this seemed more charming than it was. It was nice of Richard Simmons to go along with the follow-up Bridgestone ad. The FedEx pigeons were eye-catching if nothing else.
Beyond that, however, this was an uninspiring harvest. As everyday ads running during the nightly news or a sitcom rerun, they would have been fine. But I can’t describe the millions spent on Super Bowl placement as anything but a waste of money for most of them.
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