Morgan Spurlock takes on product placement in movies with a production that aspires to be Super Size Me but falls way short. The gimmick this time is that he’s trying to get corporate sponsors to give him money to make the documentary we’re now watching. Ever so briefly he makes a solid point about sponsor interference in the creative process. But overall he left me wondering why I should care about movie characters drinking a particular soda or driving a particular car when the money from a placement deal might make the difference between seeing a movie I want to see and missing it because it never gets made. Mildly amusing
Media criticism. Pop culture snark. And movie reviews. Lots and lots of movie reviews.
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