Review – Objectified

One of the complaints I sometimes get about the Advertising class I teach is that the more you know about advertising the harder it is to watch television. You start to analyze ads rather than merely ignoring them. Well, this movie does the same thing only with consumer products of all kinds. Most of us don’t devote a lot of thought to why our toasters, cell phones and other everyday items happen to look the way they do. The industrial designers interviewed for this documentary devote their entire lives to such things. Funny what you don’t think about. In general I found this fascinating, though after awhile it did start to look a little like a promo piece for the consulting firm several of the interviewees worked for. Mildly amusing